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Producer

Power is
Nothing

Pirelli·2022
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Client
Pirelli
Production
Utopia Milano
Canada
Agency
M+C Saatchi
Year
2022
Role
Producer

A film for Pirelli's 150th anniversary, weaving together the brand's heritage and its future around the words that have defined it for generations: Power is Nothing without Control. A meditation on restraint as the truest form of strength, carried through a crowd of faces, a lone figure and the quiet tension between force and mastery.

The Film
Poster
Power is Nothing — one sheet poster
Credits

Direction

DirectorsManson

Production

Executive ProducerFrancesco di Trani
Senior ProducerLuigi Dalena
ProducersDiana C Milesi
Marga Sardá

Crew

CinematographerMatías Penachino
PhotographerAlba Yruela

Beauty

StylistAmparo Moreno
Make-Up ArtistGina Ros

Post Production

Post SupervisorLuigi Dalena
EditorAitor Bigas
ColoristDaniel de Vue
MusicStudio El